The music licensing business has undergone one of the most dramatic transformations in its history. Not long ago, artists and rights holders relied almost exclusively on traditional music publishers, record labels, production music libraries, and synchronization agencies to place their recordings into television, film, advertising, radio, and commercial productions. While those organizations remain vital to the industry, the digital economy has created an entirely new ecosystem where music is discovered, licensed, and incorporated into creative projects every day.
At Sunset Music Advocacy, we have embraced that evolution.
Our mission has always been centered on creating meaningful opportunities for artists while expanding the reach of professionally produced recorded music into as many legitimate commercial markets as possible. Today, that mission extends well beyond the conventional publishing world. Our catalog of recorded music is now available through an expanding network of strategic partners that represent some of the world’s fastest-growing creative technology platforms, digital content marketplaces, multimedia licensing companies, and creator ecosystems.
These organizations are often misunderstood within the music industry because they do not fit the traditional definition of a music publisher. Unlike legacy publishing companies that primarily administer copyrights, negotiate synchronization licenses, or collect publishing royalties, many of our strategic partners operate at the intersection of technology, design, digital media, video production, artificial intelligence, software development, and commercial content creation.
That distinction is important because today’s music economy is no longer confined to radio stations, television networks, motion pictures, or major advertising agencies. Every day, millions of creators produce commercial videos, social media campaigns, educational content, corporate presentations, product demonstrations, gaming content, documentaries, travel films, livestreams, podcasts, fitness programming, digital marketing campaigns, and branded entertainment that all require professionally licensed music.
As a result, the marketplace for commercial music has become significantly larger than the traditional entertainment industry alone.
Rather than limiting our catalog to conventional publishing channels, Sunset Music Advocacy has strategically expanded into platforms that serve the broader creative economy. These partnerships create new opportunities for independent artists while placing professionally recorded music directly in front of filmmakers, video editors, marketing agencies, educators, content creators, software users, advertising professionals, and production companies around the world.
One of the most significant international partners in this ecosystem is Visual China Group, one of Asia’s largest multimedia licensing organizations. While many recognize the company for its extensive photography and editorial archives, its commercial licensing infrastructure extends far beyond still imagery. The platform serves businesses, advertisers, creative agencies, and media organizations seeking licensed visual and multimedia content, creating additional opportunities for professionally produced music to become part of commercial storytelling projects.
Another important marketplace is 588ku, widely recognized throughout China as a comprehensive destination for commercial creative assets. Designers, marketers, advertising agencies, and video producers regularly utilize the platform to source templates, graphics, audio, video elements, and multimedia resources for commercial production. The availability of licensed music alongside these creative assets allows our catalog to reach a rapidly expanding community of professional creators developing content for one of the world’s largest digital markets.
The continued growth of creator-focused software has also reshaped music discovery. Applications such as FilmoraGo and DemoCreator have become essential production tools for millions of content creators producing everything from YouTube videos and TikTok campaigns to corporate presentations, educational tutorials, and marketing materials. Their integrated music libraries expose professionally licensed recordings to creators during the editing process itself, allowing music selection to become a seamless part of production rather than a separate licensing exercise.
Likewise, creative design platforms such as Gaoding Design continue redefining how businesses, agencies, entrepreneurs, and independent creators produce visual content. As these platforms increasingly integrate licensed multimedia assets—including music, video elements, templates, and commercial graphics—they become valuable distribution channels for professionally recorded music seeking commercial exposure beyond traditional entertainment outlets.
Our strategic relationships also extend into digital asset marketplaces including Ooopic, where designers and creative professionals source licensed multimedia resources for advertising, branding, publishing, and commercial communications. While originally built around visual design, these platforms increasingly recognize that compelling creative work depends upon high-quality audio as much as exceptional imagery.
Production music remains another critical component of our licensing strategy.
| Company | What They Do | Music / Licensing Connection |
|---|---|---|
| Visual China Group (VCG) | China’s largest visual content licensing company specializing in stock photography, video, editorial content, and digital assets. | Operates multimedia licensing that includes music, video, and creative assets for commercial use. Also manages enterprise digital asset licensing. |
| 588ku (Qianku) | Large Chinese marketplace for design templates, graphics, video, audio, and commercial creative assets. | Offers royalty-cleared music, sound effects, and production assets primarily for video creators and advertisers. |
| FilmoraGo | Mobile video editing application developed by Wondershare. | Includes a built-in royalty-free music library and licensed soundtrack marketplace for creators producing social media videos. |
| DemoAir | Screen recording and presentation software from Wondershare. | Not a music publisher. Primarily used for education, business presentations, and screen capture. Music is incidental rather than a licensing focus. |
| Tyger Media | Digital media and creative production company (varies by region). | Typically involved in media production, branded content, and occasionally music licensing depending on projects. Not considered a major publishing catalog. |
| Ooopic (我图网) | Chinese stock design marketplace offering templates, graphics, photos, video, and creative resources. | Includes commercially licensed audio, music, and multimedia assets for designers and marketers. |
| Gaoding Design | AI-powered online graphic design platform similar to Canva. | Provides licensed creative assets including music, templates, video elements, and stock media for commercial projects. |
| New Studios | Creative production/content studio (multiple companies use this name). | Usually focused on branded content, advertising, and media production rather than owning music publishing catalogs. |
| Duo Deer | Digital creative platform/content producer. | Limited publicly available information. Appears more focused on digital media than music publishing. |
| DemoCreator | Wondershare’s desktop screen recording and video editing software. | Includes royalty-free background music and sound effects for creators but is not itself a music publisher. |
| Kingsoft | Major Chinese software company best known for productivity software and cloud services. | Not a music company. Some creative software offerings may include licensed audio libraries. |
| Tiao Tiao She (Tencent Division) | Tencent-owned digital content and media operation. | May license music for Tencent’s video and social media ecosystem while supporting creator content. Tencent is heavily involved in digital music through its entertainment businesses. |
| AudioJungle | One of the world’s largest royalty-free music marketplaces operated by Envato. | Independent composers upload production music, stock music, and sound effects that customers license for commercial use. One of the industry’s largest production music marketplaces. |
| Le Fit | Fitness and lifestyle company. | Occasionally licenses music for workouts and branded media but is not a music publisher. |
| Agora | Real-time engagement and streaming technology platform. | Provides infrastructure for live streaming and interactive media. Music licensing is generally handled by customers rather than Agora itself. |
| Heely Media | Digital media and marketing company. | Works in content creation, influencer marketing, and digital campaigns. Music licensing depends on client projects rather than operating a publishing catalog. |
| Sentric | Sentric Neighbouring Rights enables partners and clients to seamlessly collect royalties generated by their recordings globally. | Sentric is a global music publishing administration company that helps songwriters register their works internationally, collect publishing royalties from more than 200 territories, manage royalty processing, and receive payments directly while maximizing the value of their compositions. |
| Pond5 | With contributors from all around the world, Pond5 is dedicated to supporting the creative community. We enable contributors to earn an income by licensing their content to buyers worldwide. | Pond5 is the go-to platform for filmmakers, media organizations, and marketers globally. Find professional shots for your commercial production, as well as historical, relevant, and original editorial content from our partners, such as Newsflare, to enrich your documentaries and news stories. |
| Soundclick | SoundClick’s independent music community—buy beats, license instrumentals, and discover 5.5+ million tracks of 650,000 emerging artists. | SoundClick functions as a comprehensive, online social-music ecosystem where independent artists can upload MP3 tracks for fans to stream for free, download, or purchase directly. The platform has built a major reputation as a specialized instrumental and beat marketplace, making it highly popular among hip-hop producers who leverage the site to lease or sell their beats to rappers. |
| Jamendo Artists Services | This is your One-Stop Space to manage & expand your career and benefit from an integrated management hub, ongrowing since 2004 | They offer filmmakers and advertisers different ways of licensing the music for their commercial needs. With each license, you’ll be legally covered for different uses of the music. Based on needs, you can choose between Subscriptions (pay monthly or yearly and get unlimited access), Single Licenses (one license per project) |
AudioJungle continues to represent one of the world’s largest royalty-free music marketplaces, connecting independent composers and recording owners with filmmakers, advertisers, production companies, YouTube creators, game developers, and commercial content producers worldwide. As demand for affordable, professionally licensed music continues expanding across digital media, marketplaces such as AudioJungle play an increasingly important role within the modern synchronization economy.
Beyond dedicated music marketplaces, Sunset Music Advocacy also recognizes the importance of partnerships with broader media technology organizations whose platforms support content creation across multiple industries.
Companies including Tyger Media, Heely Media, and various digital production studios contribute to the expanding commercial ecosystem where licensed music supports advertising campaigns, branded entertainment, digital storytelling, promotional media, influencer collaborations, and corporate communications. While these organizations may not operate traditional music publishing divisions, their work regularly intersects with commercial music licensing through production, marketing, and creative services.
Similarly, technology companies such as Kingsoft and Agora represent another emerging category within the licensing landscape. Their primary businesses focus on productivity software, cloud technologies, collaboration tools, and real-time communications infrastructure. Yet the creators utilizing these platforms frequently require licensed audio for presentations, livestreams, educational content, webinars, product launches, and commercial media production.
Even organizations whose primary focus lies outside entertainment—such as fitness companies, educational platforms, software developers, and digital communications providers—have become increasingly important participants in the global music economy simply because content creation has become central to nearly every modern business.
This reflects one of the largest structural changes in commercial music licensing over the past decade.
Music is no longer licensed exclusively by record labels, broadcasters, film studios, and advertising agencies.
Today, every company producing digital content has become a potential music customer.
That reality has fundamentally changed how Sunset Music Advocacy approaches catalog distribution.
Instead of concentrating exclusively on traditional publishing relationships, we actively pursue opportunities across the entire creative technology ecosystem. Our strategy recognizes that modern licensing opportunities increasingly originate from software platforms, creator marketplaces, cloud-based production environments, multimedia asset libraries, social content applications, and digital production companies serving millions of creators every day.
This diversified approach benefits both artists and music users.
Creators gain immediate access to professionally produced recordings suitable for commercial use, while artists enjoy expanded exposure across industries that continue growing at extraordinary rates. Every new platform represents another opportunity for a song to become part of a documentary, marketing campaign, instructional video, promotional film, livestream, branded experience, travel production, educational series, product launch, or social media campaign viewed by audiences around the world.
It is also important to recognize that not every company within our strategic network functions as a traditional music publisher.
Some specialize in multimedia licensing.
Others focus on creative software.
Several operate digital asset marketplaces.
Others provide production technology or content infrastructure.
Collectively, however, they represent something much larger: the future of commercial content creation.
As artificial intelligence, cloud collaboration, digital publishing, social media production, creator commerce, virtual learning, and global video consumption continue expanding, the demand for legally licensed, professionally recorded music will only continue to increase.
That is precisely why Sunset Music Advocacy remains committed to building partnerships that extend beyond conventional publishing models. We believe artists deserve access to every legitimate licensing opportunity available—not only within film and television, but throughout the entire global creator economy.
The music industry continues evolving at an unprecedented pace, and successful catalog representation now requires more than traditional publishing relationships alone. It requires understanding where creators work, how businesses produce content, where commercial projects originate, and which technology platforms are shaping tomorrow’s creative economy.
Our strategic partners represent that future.
Together, they create a worldwide network that helps place our catalog of professionally recorded music in front of businesses, filmmakers, designers, software users, advertisers, content creators, educators, production companies, and commercial media professionals across multiple industries and international markets.
For Sunset Music Advocacy, that is more than a distribution strategy. It is a long-term commitment to ensuring that great music continues finding new audiences, new opportunities, and new commercial applications wherever creativity and technology intersect.
