Sunset Music, a leading innovator in the music entertainment industry, is excited to announce a new partnership with ROXi, the next-generation interactive music platform, to launch a groundbreaking semi-interactive Music TV Channel. Available free to viewers nationwide, this new music channel will be broadcast across a variety of platforms including Broadcast TV, Smart TV, Pay TV, and FAST TV, bringing an entirely new experience to music lovers everywhere.
A Game-Changer in Music TV
Currently, there is no dedicated music broadcast channel on US television, but this partnership with ROXi is set to change that. ROXi’s established relationships with major US TV broadcasters will ensure that the new Music TV Channel will reach over 120 million TVs by 2028. This monumental distribution reach makes the channel an unparalleled opportunity for advertisers, content creators, and the entire music industry.
Semi-Interactive Features That Revolutionize the Viewing Experience
Unlike traditional linear TV, the ROXi Music TV Channel provides an enhanced viewing experience through its semi-interactive features. Viewers will not only enjoy non-stop music, but they will also be able to skip forward, pause, or select different video playlists based on specific preferences such as genre, decade, or mood. Additionally, viewers can type in a “seed” word or phrase, and ROXi’s innovative technology will automatically generate a personalized playlist tailored to their tastes.
A Win for the Music Industry and Independent Artists
Independent market research suggests that more than 60% of US households would be likely to tune into the ROXi Music TV Channel, making it an important platform for rediscovering the value of television as a music industry revenue generator. The channel will also serve as a platform for promoting new and emerging artists and songwriters, ensuring that music fans are exposed to a diverse range of talent.
The ROXi Music TV Channel’s innovative approach to blending traditional music video viewing with semi-interactive technology has already garnered industry recognition. It has been honored with both the prestigious “Best of CES” and “Best of NAB” awards, underscoring its potential to revolutionize the way music is consumed on television.
A Bright Future for Sunset Music and ROXi
With this new partnership, Sunset Music is poised to lead the charge in bringing the music industry back into the living rooms of millions of viewers. The semi-interactive TV channel represents an exciting new frontier for music entertainment, and both Sunset Music and ROXi are committed to continuing to evolve the music experience for today’s digital-savvy audiences.
Review License Opportunity
The ROXi Music TV Channel offers unique licensing opportunities for artists, record labels, advertisers, and content producers. As a platform committed to promoting diverse music and supporting new talent, Sunset Music invites industry stakeholders to explore partnership and licensing possibilities to be part of this exciting new venture.
About Sunset Music
Sunset Music is a leading innovator in the music and entertainment industry, focused on creating new, exciting platforms that connect fans and artists in meaningful ways. Through strategic partnerships, Sunset Music is shaping the future of music entertainment for a new generation of viewers.
About ROXi
ROXi is a revolutionary interactive music TV platform offering an immersive, semi-interactive viewing experience. Available across multiple platforms, ROXi combines traditional music video channels with cutting-edge technology, allowing viewers to customize their musical journey. With partnerships with major broadcasters and accolades such as “Best of CES” and “Best of NAB,” ROXi is redefining the way music is consumed on TV.
