TikTok launches SoundOn in Australia

TikTok has launched SoundOn in Australia, an integrated platform for music marketing and distribution.

The announcement:

TikTok, the powerhouse global entertainment platform, has announced the Australian launch of SoundOn at Laneway Festival in Sydney. An integrated platform for music marketing and distribution, SoundOn is designed to empower new and undiscovered artists, helping them develop and build their careers. Free to join, SoundOn also enables artists to grow their fanbases, harness their creative voice and have their music heard worldwide.

SoundOn is a valuable partner for artists and musicians, not only does it pay 100% of royalties to music creators in the first year, it also offers a range of promotional tools, and help and advice from a dedicated locally based SoundOn team made up of a roster of Australian music industry veterans from a variety of fields, as well as TikTok music experts.

As soon as an artist signs up to SoundOn, they can upload their music directly to TikTok to begin earning royalties whenever their music is used. They will also have access to audience insight and development, as well as TikTok’s song tab where music is linked to profile pages. SoundOn can also distribute to other music platforms. As a result, fans’ loyalty transcends TikTok and helps artists build audiences on other streaming services and DSPs.

Ollie Wards, director of music for TikTok ANZ said: “Lots of Australian artists have been discovered and found new fans through TikTok, so we’re excited to help artists get their music to fans through our new service SoundOn. Backed by a team of local music industry experts, SoundOn gives artists a new way to distribute their music to digital platforms and grow their fanbases.”

SoundOn lands in Australia with its feet firmly on the ground with fresh signings to the local roster including Ashwarya, Aleksiah, The Drax Project, Roy Bing, Xanu, Kate Gill, Mikalya Pasterfield, CXLOE and more. Internationally, that roster extends to the prospering careers of Nicky Youre, Katherine Li, Chloe Adams and Armani White.

TikTok has emerged as a leading front-runner in contemporary music discovery, primarily responsible for both resurfacing old gems like Fleetwood Mac’s ‘Dreams’, to their newfound space as a launchpad for the globe’s favourite artists, including success stories like Lil Nas X, to burgeoning local acts like Peach PRC.

Artists wanting to register to SoundOn can do so through: or

Source: Twnty Three

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