How Much It Pays Creators


  • YouTubers can earn money from a cut of ad revenue on both their shorts and long-form videos.
  • YouTube income per 1,000 views was between $1.61 and $29.30 for long-form videos, creators said.
  • Shorts made much less money, with creators earning $0.04 to $0.06 per 1,000 views.

How much a YouTube creator earns for 1,000 views can change based on a variety of factors, from the type of content they make to whether they do short-form or long-form video.

Insider has spoken with dozens of creators to understand their YouTube income per 1,000 views, otherwise known as their RPM rate (revenue per mille). 

Eight YouTubers who make long-form videos shared their YouTube income per 1,000 views, which ranged from $1.61 to $29.30.

At the highest end was YouTuber Josh Mayo.

“It’s grown to this massive business that is very lucrative, and I’m very thankful for all of it,” Mayo said, adding that his RPM rate went from around $6 in October 2021 to $29.30 in October 2022, growth that he attributed to creating creating more content around personal finance. (Read more about Mayo’s business.)

YouTube creators can earn 55% of the revenue from Google-placed ads on their videos when they join the YouTube Partner Program, or YPP. To qualify for the program, they must have 1,000 subscribers and 4,000 hours of watch time on their long-form videos.

Creators also recently became able to earn money from YouTube shorts, its short-form video offering. Creators who reach 10 million views in 90 days on Shorts, as well as 1,000 subscribers, are able to join the Partner Program.

So far, these YouTubers have not earned as much money per 1,000 views as long-form creators.

Seven YouTubers shared their YouTube income per 1,000 views from shorts. Their RPMs ranged from $0.04 to $0.06.

“Perspective is key here,” YouTuber Riley Lemon said. “Yes, right now, you wouldn’t be able to quit your full-time job from shorts alone, however, it presents a unique opportunity to grow your personal brand on YouTube at a rate that hasn’t been achievable for most creators.” She made $383.13 in a month for 7 million views on shorts.

In this case, YouTube pools revenue from ads on Shorts. YouTube pays an undisclosed amount to record labels for music licensing, and creators get 45% of the remaining money based on their percentage of the total shorts views on the platform.

Creators on YouTube typically have a number of income streams, including sponsored content. Here’s more about how they make money, and how much they earn:

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