A Big Factor In How AI Will Change Our World Is Trust, CSUN


There is little doubt the emergence of artificial intelligence technology will impact every industry on the planet and change the way we approach information online. 

Since OpenAI’s AI-powered chatbot ChatGPT launched last year, its ability to produce fake videos, soundbites and images — while also threatening to replace human jobs — have raised concerns of how far-reaching the impact this technology will have on society.

As all these questions are hotly debated, California State University, Northridge marketing professor Kristen Walker, an expert on technology and data privacy in the David Nazarian College of Business and Economics, sees gaining public trust in these new tools as just as big of a hurdle. 

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